Magana Flowers is always in search of new ideas and inspiration for beautiful and stylish themes for displaying its array of flowers during expos. During this year’s 2018 IFTEX show, Magana Flowers took show visitors by storm through their expo stand design and layout. It is the interactions that people have with brands that help them develop opinions and ideas about a brand. A stand that is untidy and uninspiring will immediately put people off. However, Magana Flowers expo booth stood out. They were able to demonstrate what their existing and potential global business partners should expect from Magana Brand going forward. Word spread like bushfire through word of mouth and social media to all would be visitors. The leading grower from Kenya was able to connect to all its visitors at a deeper level than what even the event organizers (HPP) may have realized.